Rachel McLuckieCreative producer, London

Campaigns, shoots and live events for fashion, music and sport.

A decade on the brand side of fashion, now producing for creative agencies and global names, from first brief and budget to final delivery.

Film · Case study
Vans60th Anniversary Global Campaign
Executive Producer
View case study →

More work

Coldplay After Tour Awards Night: ballroom lit in deep blue with dressed tables
ColdplayAfter Tour Awards Night
Lead Producer
Santan Cup 2025: two players on the pitch in New Balance kits
Santan DaveSantan Cup 2025
Producer
Nike Run Her: motion-blurred runner with the Nike Run logo
NikeRun Her
Junior Producer
Nike T90: wall of Total 90 boots hung on a chain-link fence under purple light
NikeT90
Producer
Nike x Resident Advisor: haze-filled hall lit by a single overhead light
Nike x Resident AdvisorTransportal
Creative Producer
The Plant x New BalanceAW26 Editorial
Lead Producer
Nike TOMA Finals: player striking the ball through green smoke under floodlights
NikeTOMA Finals
Talent Manager
HSBC Innovation Banking activation with giant white mushroom sculptures
HSBCClimate Action Week
Lead Producer
Rachel McLuckie in a blue striped shirt outside a London record shop

Over a decade of experience in Fashion, Production and Brand Partnerships.

Rachel McLuckie is a creative producer based in London, working worldwide. After a decade in the fashion industry, including roles at Burberry, Colville and YMC, she co-founded the fashion rental platform Curated Loop, earning her a place among The Future Laboratory's Top 100 Innovators in 2023.

Today she works with global brands at the intersection of fashion, music and culture, producing campaigns, shoots and live events end to end, from brief and budget to teams and logistics. Alongside her production work, she also offers styling, talent management and content creation for brands including Topshop, Nike and Nimbi.

Clients

  • Vans
  • Nike
  • Coldplay
  • New Balance
  • The Plant Magazine
  • HSBC
  • Resident Advisor
  • Topshop
  • Nimbi

Services

  • Executive and lead production
  • Stills and moving image
  • Experiential and live events
  • Talent management
  • Content production
  • Styling
rmcluckie@icloud.com
+44 7905 897437 LinkedIn Based in London, working worldwide
Back to work

Vans 60th Anniversary

Role
Executive Producer
Client
Vans
Creative agency
Burbia
Date
September 2025 – January 2026
Type
Moving image and stills: digital, social, OOH
Director
Rosie Marks
Set design
Nicholas Jardin

A global brand campaign for Vans' 60th year, rolled out across North America, EMEA and APAC.

Executive produced Vans' 60th anniversary campaign end to end, from the first budget to final delivery, keeping cross-functional teams and agencies in sync across multiple countries.

Shot across five days in Los Angeles with a crew of 100, the production built eight sets with set designer Nicholas Jardin for director and photographer Rosie Marks.

8Sets built
100Crew
5Shoot days in LA
10+Global markets
Vans 60th anniversary campaign hero still: SZA balanced on an office chair in an internet café set
Behind the scenes on the Vans shoot: crew and camera kit on the LA soundstage beside the house setBehind the scenes
Behind the scenes on the Vans set: camera monitor showing red checkerboard Vans in the waiting room setBehind the scenes
Next projectColdplay, After Tour Awards Night →
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Coldplay, After Tour Awards Night

Role
Lead Producer
Client
Coldplay
Date
August 2025
Type
Live event

Coldplay's post-tour awards ceremony and afterparty, held at Nobu Hotel London.

Liaised closely with the Coldplay team to bring the night to life, leading the project from creative direction to technical execution, with a focus on a premium guest experience and seamless live production.

Next projectNike, TOMA Finals →
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Nike, TOMA Finals

Role
Talent Manager
Client
Nike
Agency
160over90
Date
August–September 2026
Type
Experiential

A one-day community cage football tournament in the heart of Shoreditch, featuring some of the biggest names in football, including Kobbie Mainoo and Jay-Jay Okocha.

Managed talent throughout the event.

Next projectHSBC, Climate Action Week →
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HSBC, Climate Action Week

Role
Lead Producer
Client
HSBC Innovation Banking
Creative agency
Unbound
With
Collaborate Global
Date
April–June 2026
Type
Experiential

An experiential activation for HSBC Innovation Banking at the Blue Earth Summit during Climate Action Week. At its centre was the first bar to be built from mycelium, an innovative and large-scale structure that pushed the boundaries of sustainable design.

Led the activation from initial brief to live delivery, coordinating a wide network of stakeholders and partners, including MMC, to bring it to life.

Next projectNike, T90 →
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Nike, T90

Role
Producer
Client
Nike
Agency
160over90
Date
June–July 2025
Type
Experiential

A brand activation in Farringdon, inviting guests to celebrate the release of the Nike T90.

Produced the activation from pre-production through to the day itself.

Next projectNike x Resident Advisor, Transportal →
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Nike x Resident Advisor, Transportal

Role
Creative Producer
Client
Nike Air Max x Resident Advisor
Agency
160over90
With
Tom Schneider
Date
February–March 2026
Type
Experiential

Sitting at the intersection of culture, music and brand, Nike Air Max and Resident Advisor presented Transportal: an exhibition with German, Shoreditch-based artist Tom Schneider that transformed into a club night after dark.

Six DJs, including Crystallmess, played across the evening while emerging graphic and 3D artists, among them Elliot Young, created live visuals behind their sets. Creative produced from concept through to live delivery.

Next projectSantan Dave, Santan Cup 2025 →
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Santan Dave, Santan Cup 2025

Role
Producer
Client
Santan Dave
Agency
160over90
Date
May–June 2025
Type
Experiential

Santan Dave's two-day football tournament in Monaco, bringing together leading names from football and music, including Patrice Evra and Tiakola. The tournament was delivered in partnership with New Balance and Aston Martin.

Produced the event across both days.

Next projectNike, Run Her →
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Nike, Run Her

Role
Junior Producer
Client
Nike
Agency
160over90
Date
September 2025
Type
Experiential, stills

A community-led activation for Nike Run Her, with a stills segment photographing talent from the community.

Organised and produced the shoot from planning through to delivery.

Next projectThe Plant x New Balance, AW26 Editorial →
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The Plant x New Balance, AW26 Editorial

Role
Lead Producer
Client
The Plant Magazine x New Balance
With
Angela Hill, Alexandra Gordienko
Date
September 2026
Type
Stills, print

An AW26 editorial for The Plant Magazine in collaboration with New Balance.

Led production of the shoot, managing the photographer, stylist and on-set team, along with logistics and stakeholders through to delivery. Images coming with the AW26 issue.

Next projectVans 60th Anniversary →